by mittag jewelry
In the previous article "The circular economy that Taiwan needs (1) green product planning" simply introduced the lack of resources that Taiwan has been facing and we are not allowed to discard waste at will to pollute the environment because of limited land. And a circular economy must be adopted to effectively use resources and reduce damage to the environment. Now let us to introduce the concept of "Cradle to Cradle" (C2C) in Circular Economy.
The C2C mentioned here is not the meaning of "Customer to Customer" in the commercial sales model! It refers to the important "cradle to cradle" in circular economy (cradle refers to the producer of the product). "The concept of eradicating waste means that there is no waste in products, packagings and systems starting from design." This means that the product is produced by selecting materials that are friendly to the environment, and the products are used can be effectively recycled and reused. Because when a producer can manufacture a product based on the recyclability of the product, then the manufactured product can be “recycled easily by the producer when it is disposed of after it has finished its job. Although the main responsibility of cradle to cradle is in the producers, but as consumers, we can also force the producers to change by saying "NO" to the irresponsible and environmentally damaging manufacturers at the time of purchase. But on the contrary, if you know that any responsible brand actively participates in the activities of the circular economy, please also give more support! Now, let us come up with a few practical cases to share with you!
The determination of the international company Dell to be environmental friendly
Dell, the global leader in the computer industry, has not only reached the goal of recycling 20 billion pounds (about 900,000 tons) of used electronic products but also using 1 billion pounds of recycled ingredients since 2007 till now (2019). Its packaging is also made of bamboo, mushroom and marine plastic. Even the ink used in printing and packaging is made of soot generated when using diesel generators. The gifted computer bag is recycled windshield. And the jewellery brand Bayou With Love owned by actress Nikki Reed, using extracting gold from a large number of old computer motherboards and making them into jewels, it can be said that it is fully demonstrated the ability and determination of international big companies!
Taiwanese companies do not fall behind: mittag jewelry & Shih An Farm
If you think that circular economy is only for big foreign brands, then you may have underestimated the intention of Taiwanese companies to care for the environment. Here are some simple examples to share with you.
Taken from Taiwan, used in Taiwan's sustainable jewelry - mittag jewelry.
In Taiwan, this world-famous technology island is also a place where resources are seriously lacking. In particular, the demand for various metals must be 100% imported. Therefore, mittag jewelry also uses precious metal recycled from electronic products to make jewelry through "refined, recycling metal". And in 2020, mittag certified by "Fairmined" issued by Alliance for Responsible Mining, becoming the only jewelry brand in Taiwan that uses fair trade precious metals. In addition, mittag jewelry has used soy ink to print packaging and plans to pack products in the future to comply with the FSC (Forest Stewardship Council). Meanwhile, mittag jewelry is the first to propose a "Commodity recycling and remanufacturing" service that meets the concept of circular economy, so that consumers can purchase their new mittag jewelry at a preferential price. Let consumers take the real action together with mittag jewelry to make precious resources last forever, in line with the cradle to cradle thinking in the circular economy. Moreover, we like to share Taiwan's unique gold stripping technique. It not only promotes renewable resources through the resource recycling chain that Taiwan is proud of, but also attract foreign big mining factory to cooperates with Taiwan!
Sustainable energy from chicken feces - Shih An Farm to recycle green energy
I believe everyone is familiar with "Shih An Farm"? I eat eggs produced by Shih An Farm! However, Shih An Farm does more than just provide eggs. In 2011, they took the lead in adopting the EU welfare of using equipments to carry out humane feeding laying hens. Even the "chicken feces" is also well planned and used. They convert 80 tons of chicken feces and 160 tons of sewage produced per day into 8,000 cubic meters of biogas, which is equivalent to a daily electricity demand of 1732 families. In addition, the 213 tons of liquid fertilizer produced every day can replace chemical fertilizers for fruits, vegetables and flowers, forming a circular economy of friendly agriculture. You can watch the video below to find out how the Shih An Farm is in line with the cradle-to-cradle circular economy.
rings of mittag jewelry